{"title":"British Fires Sway","description":"\u003cp\u003eThe British Fires Sway 16\" is an inset electric fire designed for one job: replacing an outdated gas or electric fire in a standard 16-inch fireplace opening, and doing it with genuine style rather than making do. Behind the glass, hand-finished Deluxe Real Logs — genuine English oak arranged in a camp fire style — sit low in the firebox, opening up a tall viewing area that lets the flames climb high up the rear glass. Overhead LED downlights pick out the detail in the logs and add depth to the flame picture. It's a proper British Fires fire, just in a format that slots straight into the fireplace you already have.\u003c\/p\u003e\n\u003cp\u003eTwo frame styles are available. The Elegance keeps things clean with a wide two-bar design that puts the logs front and centre, while the Classic suits both traditional and contemporary fireplaces. Both come with 1.5kW heat output, full remote control and a discreet heater outlet that keeps the lines clean. The Sway includes two spacer frames as standard, giving you three installation options — fully recessed, semi-recessed or free standing. See the Sway running at our showroom in Crookham Village, Fleet, or call 01252 815100 to talk it through.\u003c\/p\u003e","products":[{"product_id":"british-fires-sway-16-classic-frame-electric-fireplace","title":"British Fires Sway 16\" Classic Frame Electric Fireplace","description":"\u003cp\u003e\u003cstrong\u003eThe traditional fireplace. Reimagined for modern living.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFits your existing 16\" fireplace opening. No chimney. No fuss. Just instant, realistic flames.\u003c\/p\u003e\n\u003cp\u003eThe Sway brings period charm without period problems. Real hand-scorched oak logs—not ceramic—set on a bed of natural bark and twigs. The result? A flame so authentic you'll forget it's electric.\u003c\/p\u003e\n\u003ch2\u003eClassic Frame\u003c\/h2\u003e\n\u003cp\u003eUnderstated styling with three beautiful finish options. Perfect for period properties and traditional interiors seeking timeless fireplace design.\u003c\/p\u003e\n\u003cp\u003eAlso available: \u003ca title='British Fires Sway 16\" Elegance Frame Electric Fireplace' href=\"https:\/\/ecofiresandstoves.co.uk\/products\/british-fires-sway-16-elegance-frame-electric-fireplace\"\u003eSway 16\" with Elegance Frame\u003c\/a\u003e\u003ca href=\"#\"\u003e\u003c\/a\u003e for more ornate styling.\u003c\/p\u003e\n\u003ch2\u003eWhat sets the Sway apart:\u003c\/h2\u003e\n\u003cul style=\"list-style: none; padding-left: 0;\"\u003e\n\u003cli\u003e✓ \u003cstrong\u003eFits standard 16\" openings\u003c\/strong\u003e – Ideal replacement for existing fires\u003c\/li\u003e\n\u003cli\u003e✓ \u003cstrong\u003eReal oak logs\u003c\/strong\u003e – Hand-scorched in Dorset, not moulded in a factory\u003c\/li\u003e\n\u003cli\u003e✓ \u003cstrong\u003eDark Glass technology\u003c\/strong\u003e – See the fire, not your reflection\u003c\/li\u003e\n\u003cli\u003e✓ \u003cstrong\u003eHeat when you want it\u003c\/strong\u003e – 1500W thermostatic control. Timer included.\u003c\/li\u003e\n\u003cli\u003e✓ \u003cstrong\u003eRemote controlled\u003c\/strong\u003e – Adjust flames and temperature from your sofa\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePerfect for period properties, cottage renovations, or anyone who wants authentic fireplace charm with modern convenience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn the box:\u003c\/strong\u003e Remote, spacer frames for freestanding install, all fuel bed items, 3-pin plug.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e3-year guarantee. UK-made. Energy Class A.\u003c\/em\u003e\u003c\/p\u003e","brand":"British Fires","offers":[{"title":"Default Title","offer_id":46308535828620,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/1584\/7820\/files\/British_Fires_Sway_Classic_Frame.jpg?v=1771425770"},{"product_id":"british-fires-sway-16-elegance-frame-electric-fireplace","title":"British Fires Sway 16\" Elegance Frame Electric Fireplace","description":"\u003cp\u003e\u003cstrong\u003eThe traditional fireplace. Reimagined for modern living.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFits your existing 16\" fireplace opening. No chimney. No fuss. Just instant, realistic flames.\u003c\/p\u003e\n\u003cp\u003eThe Sway brings period charm without period problems. Real hand-scorched oak logs—not ceramic—set on a bed of natural bark and twigs. The result? A flame so authentic you'll forget it's electric.\u003c\/p\u003e\n\u003ch2\u003eElegance Frame – Ornate detailing\u003c\/h2\u003e\n\u003cp\u003eOpulent styling with four beautiful finish options. Perfect for period properties and grand interiors seeking statement fireplace design.\u003c\/p\u003e\n\u003cp\u003eAlso available: \u003ca href=\"https:\/\/ecofiresandstoves.co.uk\/products\/british-fires-sway-16-classic-frame-electric-fireplace\" title='British Fires Sway 16\" Classic Frame Electric Fireplace'\u003eSway 16\" with Classic Frame\u003c\/a\u003e\u003ca href=\"#\"\u003e\u003c\/a\u003e for understated styling.\u003c\/p\u003e\n\u003ch2\u003eWhat sets the Sway apart:\u003c\/h2\u003e\n\u003cul style=\"list-style: none; padding-left: 0;\"\u003e\n\u003cli\u003e✓ \u003cstrong\u003eFits standard 16\" openings\u003c\/strong\u003e – Ideal replacement for existing fires\u003c\/li\u003e\n\u003cli\u003e✓ \u003cstrong\u003eReal oak logs\u003c\/strong\u003e – Hand-scorched in Dorset, not moulded in a factory\u003c\/li\u003e\n\u003cli\u003e✓ \u003cstrong\u003eDark Glass technology\u003c\/strong\u003e – See the fire, not your reflection\u003c\/li\u003e\n\u003cli\u003e✓ \u003cstrong\u003eHeat when you want it\u003c\/strong\u003e – 1500W thermostatic control. Timer included.\u003c\/li\u003e\n\u003cli\u003e✓ \u003cstrong\u003eRemote controlled\u003c\/strong\u003e – Adjust flames and temperature from your sofa\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePerfect for period properties, grand interiors, or anyone who wants statement fireplace charm with modern convenience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn the box:\u003c\/strong\u003e Remote, spacer frames for freestanding install, all fuel bed items, 3-pin plug.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e3-year guarantee. UK-made. Energy Class A.\u003c\/em\u003e\u003c\/p\u003e","brand":"British Fires","offers":[{"title":"Default Title","offer_id":46309018927244,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/1584\/7820\/files\/British_Fires_Sway_Elegance_Frame.jpg?v=1771428754"}],"url":"https:\/\/ecofiresandstoves.co.uk\/collections\/british-fires-sway.oembed","provider":"EcoFires and Stoves","version":"1.0","type":"link"}